Putting a Brand Label on Wind Power

Consumerism—perhaps more than any other factor—has driven the growth of green ideas and policies over the past decade. (Which, if you think about it, is a little ironic, but never mind that for now.) Whether it’s the near-vertical growth of the organic food movement, the spread of BPA-free bottles and other products for the concerned [...]

Ray Anderson, the Green CEO Who Really Gets It

In this week’s Going Green column, I have a piece on Ray Anderson, the founder of the modular carpet manufacturer Interface and quite possibly the greenest CEO in America. Some of that reputation stems from what Anderson has done with Interface, setting the company on a path to total sustainability—meaning zero waste—by 2020. But to [...]

The Pocketbook Environmentalist

On this Monday Pulitzer afternoon (no Breaking News award? What gives?), I wanted to turn your attention to an interesting piece in the Huffington Post from Lynn Jurich, the president and co-founder of SunRun, a major home solar-energy installer. Jurich notes that at the very time when a sluggish economy, high unemployment and back-breaking gas [...]

Avoiding “Short-Termism” in Business

I’m on my way to Orange County, California, for the 2011 Fortune Brainstorm Green conference. I’ll be moderating panels on the scalability of green energy, and the fate of green capital. One my panelists for the later meeting will be Mindy Lubber, the president of Ceres, a national network of investors, environmental organizations and public [...]

A Green Chamber of Commerce Offers a New Voice for Business

The U.S. Chamber of Commerce has—how to put this—not been a friend of environmental legislation or regulation. The Chamber—which represents more than 3 million U.S. businesses—spent millions to lead the successful fight against carbon cap-and-trade legislation, along with health care reform and most of President Obama’s other legislative goals. It remains an implacable opponent of [...]