+Wildlife | October 27, 2011

Why Coke Is Going White for Polar Bears

By Bryan Walsh

The 125-year-old Coca-Cola Company doesn’t like to mess with its brand image. That’s in part because it’s so valuable—according to Interbrand Coke has the best brand in the world—but also because previous efforts to tweak its image haven’t always worked out so well, and sometimes lead to things like this. So perhaps it’s a measure of [...]

+Wildlife | July 19, 2011

Melting Arctic Ice Takes Its Toll on Polar Bear Cubs

By Bryan Walsh

Sometimes I wonder how the polar bear became the poster animal for climate change. These are ferocious beasts—they’ve even be known to engage in a little cannibalism when food gets tight. They’re far from the only animals that may be suffering because of climate change—just ask the Panamanian golden frog—and few of us will ever meet [...]