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The 125-year-old Coca-Cola Company doesn’t like to mess with its brand image. That’s in part because it’s so valuable—according to Interbrand Coke has the best brand in the world—but also because previous efforts to tweak its image haven’t always worked out so well, and sometimes lead to things like this. So perhaps it’s a measure of [...]
In this week’s Going Green column, I have a piece on Ray Anderson, the founder of the modular carpet manufacturer Interface and quite possibly the greenest CEO in America. Some of that reputation stems from what Anderson has done with Interface, setting the company on a path to total sustainability—meaning zero waste—by 2020. But to [...]
GoDaddy CEO Bob Parsons ignited an Internet firestorm when he uploaded a video of himself hunting and killing an elephant in Zimbabwe. What video? That would be this one: So is Parsons sorry for the elephant hunt—or at the very least, sorry that he put it up on the Internet? Absolutely not, as an uncontrite [...]
Russian Prime Minister Vladimir Putin is no one’s idea of an environmentalist. Putting aside his more general authoritarian tendencies, TIME’s 2007 Person of the Year has squeezed the space for civil society to operate, including in Russia’s nascent environmental movement. He’s favored the exploitation of Russia’s bountiful natural resources over preserving its nature, most [...]
Sometimes, I admit, this green beat can be a little depressing. Shrinking icecaps. Rising seas. Endangered species. Air pollution. Acidifying oceans. Oil spills. Invasive Asian carp. And perhaps worst of all, the United States Senate. It can seem as if life is getting is worse every day—like a Beatles record played backwards. But take a [...]
